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Bridal Bottom Line: Evaluating the Entire Ring Buying Experience

Posted on 2012-11-05, By A-Best Staff
Bridal Bottom Line: Evaluating the Entire Ring Buying Experience

The final look at today's bride's engagement ring desires.

White (Metal) Wedding

8.5 out of 10 respondents favored white metals.

Web Savvy

More than 40 percent of all respondents said they “used the Internet extensively to research rings” prior to their engagement.

Keep it Simple

60 percent of all respondents “would rather have a smaller, better quality diamond than a larger stone of lesser quality.”

For more bridal coverage, check out:

Who Is Today’s Modern Bride?Modern Brides More Likely to Receive a Round Engagement RingCut and Color Most Important to Today's BrideHigh-End Brides Favor Local Jewelers; Budget Brides Favor Chains
Jewels of EngagementBridal Power: How Real Women Shop for Wedding JewelryThe Rise of the Man-gagement RingNew Bridal Jewelry That'll Have Customers Saying "I Do"
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